•
At Lorelai, we believe every space tells a story.
Rooms. Objects. Places. People.
Every detail tells us something.
Lorelai is a creative world by Frances Pabon Zafra , exploring the stories we tell through interiors, travel, branding and personal style.
•
•
•
Follow the design decisions, discoveries and plot twists behind the restoration.
•
•
A BEAUTIFUL SPACE IS ONLY THE BEGINNING
I start with the story—how you want to feel, what you want to remember and what makes the experience unmistakably yours.
From there, we build the palette, architecture, texture, light and objects that bring it to life.
•
Our Signature Best-selling scent derived and inspired by the play written by Nilo Cruz Anna In the Tropics.
This play had an important impact on Frances’s development as storyteller, both on stage and in real life.
Not just for the holidays, the Coquito candle is a best-selling scent paying homage to Frances’s Puerto Rican roots.
A clean powdery floral scent inspired by Frances’s dear late Abuela, Miligros.
•
Designer, Creative director and lifelong student of how stories take shape.
With a background spanning interiors, fashion, graphics, film and acting, Frances sees design as more than decoration.
It is character, atmosphere and intention—the visual language through which people and places tell us who they are.
•
•
•
Full-room and hospitality design, styling and sourcing.
Brand atmosphere, visual identity and guest experience.
A focused paid consultation for clients who need a strategic design eye and creative direction.
We will never share your private information.
•
